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What worked in 2010 is our blueprint for the AI-infused future

September 1, 20252 min read

Just like Cloud before, today's AI transformation demands companies rebuild their operating models, leadership structures, and developer experience instead of retrofitting AI onto existing workflows.

What worked in 2010 is our blueprint for the AI-infused future

Adrian's reflection on Netflix's early AWS journey really resonates. At the time, cloud wasn't just a technology shift. It forced companies to rethink operating models, developer experience, and leadership structures. The organizations that succeeded didn't just bolt cloud onto legacy workflows; they redesigned how work actually got done.

Today, we are experiencing the same transformation with AI agent swarms. Only this time, the timelines are compressed. What took years during the cloud era is happening in months with AI.

This is not a plug-and-play moment. As McKinsey's Rewired highlights, unlocking value from AI requires rebuilding the enterprise's DNA, not just adopting a new toolset. Winning organizations are:

  • Redesigning operating models to support cross-functional, outcome-driven teams
  • Empowering product managers to think like developers and developers to act with product-level ownership
  • Investing in talent and skills instead of outsourcing core capabilities
  • Rearchitecting data and platform strategies to enable seamless integration of AI agents
  • Driving cultural change by rewarding adaptability, learning, and experimentation

The core idea: the companies that thrive will rethink their operating models, developer experience, and leadership structures instead of layering AI on top of outdated workflows.

Just as Netflix had to dismantle the data center playbook to unlock the power of cloud, leaders today must dismantle retrofit-AI thinking.

It is becoming faster to teach product managers how to orchestrate AI agents than to retrain developers to think like product managers. Those who learn to define outcomes, orchestrate agent swarms, and lead with clarity will be the ones rewriting the next chapter of software delivery.

The playbook is changing. Again.

Link: https://lnkd.in/gZ3n_jiE

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